Group # 2 is made up of Trisha, Monica, Jeanette, Socrates, and Mookie. You will present your group case study on APRIL 24th.
Guidelines for Group Presentations:
For the final group presentations, your group will locate a pop cultural artifact or phenomenon that has NOT been discussed within this semester’s class. You will all effectively be “teachers” for the day, presenting this artifact or phenomenon to the class and explaining why it is relevant to popular culture. You will be given an opportunity in class one day to work on your presentations, but you must also work with one another via this blog. Please post your ideas, thoughts, comments, updates to this blog.
Your presentation, which should last approximately 20 minutes, should include the following:
- Present examples of your artifact or phenomenon visually (either by bringing in examples that you can pass around or show digitally, via the computer and other equipment.
- Discuss WHY this particular artifact or phenomenon is an example of popular culture.
- Discuss HOW this artifact or phenomenon potentially reflects or informs popular cultural attitudes, anxieties, fears, beliefs, ideas, feelings, etc. So you have to go beyond just saying that it’s a popular cultural artifact, you must explain HOW it is.
- You can either choose one or two representatives of the group to present, or you can all take a small portion of the discussion to present individually.
- Turn in a page or two that reflects the work that each member of the group did for the completion of this group project, explaining what each person’s contribution was to the overall group project. This paper must be signed by each of you.
You will each receive a grade that reflects the overall effectiveness of the group project. So be sure that you all work together on this, because you will all be getting the same grade.
38 responses so far ↓
Jeanette // April 10, 2008 at 10:03 pm |
Hey guys,
I was thinking it might be cool to do our project on Gorilla Marketing/Advertising. Im majoring in marketing and my boyfriend owns his own marketing firm, so I can offer alot on this subject. Let me know what you guys think…
Cheers, Jeanette
Kristin Scott // April 11, 2008 at 7:14 am |
That’d be cool if you all went that way; you’d just have to be sure to explain how/why gorilla marketing/advertising has become a pop culture phenomenon. But it’d definitely work if you wanted to go with that.
Monica E. // April 11, 2008 at 11:58 am |
I wish I knew more on the topic umm can I get back to you on that Ill do more research and see what it is about
Trisha A // April 11, 2008 at 4:48 pm |
Are you talking about actual gorillas?
I don’t know. I guess it would something nice we could do a case study with. We’ll have to meet up and discuss it.
I was thinking about Why Crime Drama shows like CSI, are so popular.
Kristin Scott // April 11, 2008 at 4:58 pm |
LOL . . . no, she’s not . . . lol . . . it’s a term to describe a particularly sly and wild way of marketing. Here’s an example of it: http://www.youtube.com/watch?v=W_5QCVzAC7k&feature=related
Kristin Scott // April 11, 2008 at 5:00 pm |
If you did crime drama, you’d have to be careful not to repeat a lot of stuff we discussed already with reality television (even though it’s “real” vs. “drama” — there are a lot of similarities).
Trisha A // April 12, 2008 at 12:59 pm |
I saw the video.
I honestly didn’t know.
It’s great that I found out before the class meeting.
The crime drama is just an idea.
I’m not sure of it anymore.
Socrates L. // April 14, 2008 at 10:31 pm |
i actually like the idea of the guerilla marketing…i find it interesting how a small business/ entrepenaur… has to put alot of time and effort into marketing their idea to the public and having to gain trust with their customer…id be interested in finding out how they do that…so im up for the idea…
Monica E. // April 15, 2008 at 12:40 pm |
I LIKE THE IDEA IN DOING A PROJECT ON THAT TOPIC…I RESEARCHED IT TO GET A BETTER UNDERSTANDING AND IT WORKS…its using imagination, a little of psychology, and personaltiy to SALE. and of course theirs more to it..so thats our project then
Jeanette // April 15, 2008 at 1:27 pm |
So, have we decided gurilla Marketing ???? Let me know…If so we should start posting research…
Cheers, Jeanette
Trisha A // April 15, 2008 at 3:31 pm |
I was really still confused about guerilla marketing but thank you guys for helping me understand. So I went and watched some more youtube videos and I also did some research.
Idon’t know how much this will help but I found this site,http://www.clickz.com/showPage.html?page=82580l, and I thought it was interesting. It talked about how Guerilla marketing was used as a “low-cost effective marketing tactic.”
In my opinion, I think that guerilla marketing relates to pop culture because it basically bring attention to things with things that are known.
One example that I could probably think about are the TRUTH ads. One of the ads, an older one, showed babies all over the ground. Closely looking at it, it displayed a message. It grabbed the attention of people. I don’t know if that is a form of guerilla marketing.
Jeanette // April 15, 2008 at 5:29 pm |
Guerilla Marketing is a strategy introduced in 1984 by Jay Conrad Levinson with the release of his book “Guerilla Marketing”. The term refers to an unconventional way of product promotions, usually on the streets interacting directly with the public, as opposed to conventional billboard marketing. Guerilla marketing usually does not require a large budget, so it is ideal form small to medium companies to use to get there word out there.
The relationship between Guerilla marketing and pop culture is that we are bored as a nation bombarded with over 3,000 advertisements per day. We have become so immune to this traditional way of marketing that we need something new, and very different to grab the public’s attention. Our culture of internet, ipods, and technology can not be influenced anymore by the same marketing that was used for past generations.
Jeanette // April 15, 2008 at 6:22 pm |
Hey guys, I got started on some research for everone….See you on Thurs, Jeanette
Guerilla Marketing
Definition
Guerilla Marketing is a strategy introduced in 1984 by Jay Conrad Levinson with the release of his book “Guerilla Marketing”. The term refers to an unconventional way of product promotions, usually done on the streets interacting directly with the public, as opposed to conventional billboard marketing. Guerilla marketing usually does not require a large budget, so it is ideal form small to medium companies to use to get there word out there. The name itself comes from the term Guerilla warfare, which is an untraditional style of war.
A Guerilla Marketer must be a creative individual and devise his or her own unconventional promotion. The Marketer must examine the product to find the best way to get cheap publicity. These strategies are designed to grab our attention with a long series of minor, yet crazy, promotions.
Examples
Guerilla Marketing gone wrong
On January 31, 2007 Guerilla Marketers in Boston, Massachusetts set up several magnet light displays, “Light Brights” around the city which displayed pictures of different characters from a cartoon named “Aqua Teen Hunger Force”. The public and city officials mistook the stunt for an act of terrorism, thinking that the Light Brights could be explosives. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. Later that day it was revealed that it was not terrorism, but a promotional stunt. Because of all the press surrounding the controversy, it actually managed to reach far more people than intended. No press is ever bad press.
http://www.youtube.com/watch?v=PitZmZAGS1s
Different Guerilla promotions by BloGuerilla
BloGuerilla is a Guerilla Marketing firm based out of Italy. They have done some of the best promotions all over the world. There creative team is always doing something new and crazy to grab the worlds attention.
Trisha A // April 17, 2008 at 8:06 am |
I remember that incident with the light brights.
I’ve tried looking to find how Guerilla marketing rrelates to pop culture but I couldn’t find any.
Socrates L. // April 17, 2008 at 9:43 am |
http://www.youtube.com/watch?v=94UozdncbH0
this is a youtube video i found about a google commercial…which uses guerilla marketing..
Socrates L. // April 17, 2008 at 9:48 am |
http://www.youtube.com/watch?v=n0qrnNc6FbI
this is another one about a billboard wich is pretty slow at 1st but gets pretty good towards the end.
Socrates L. // April 17, 2008 at 10:01 am |
i did some more looking and i found one about adidas.
http://www.youtube.com/watch?v=uMh5bTXYdjk
and these last two are about people who are anti marketing.
http://www.youtube.com/watch?v=KOv5v8MFvaU
Monica E. // April 17, 2008 at 2:15 pm |
arent we meeting today??
Monica E. // April 17, 2008 at 2:18 pm |
i found that another type of guerilla marketing is Viral marketing
Trisha A // April 17, 2008 at 3:12 pm |
Yes, Monica we met today in the class and then we headed over to the lab on the third floor.
We put together the basic powerpoint so that was it. We are going to meet again on Tuesday to put everything together solidly.
The links actually work. I tried it and it led me staight to the videos. So that’s good news.
Monica E. // April 18, 2008 at 12:45 am |
WHAT I THOUGHT WE WERE TO MEET IN THE LIBRARY I WENT BACK IN FORTH FROM THE CLASS ROOM AND THE LIBRARY>>>ugh I missed OUT DANG IT
Trisha A. // April 19, 2008 at 8:49 am |
It’s okay. Tuesday we are all going to work together and put everything together.
-I’ve been working on the PowerPoint for the past 2 days so it pretty much looks good, in my opinion. I added a new slide, “How Guerilla Marketing Relates to Pop Culture” and we can go over it in class tuesday so you all can let me know what you think.
Socrates L. // April 21, 2008 at 10:15 am |
so for my question what i decided to say is that..
the relationship of guerilla markenting to pop culture has alot to do with the basic fifteen appeals of advertising but just taken to another level to attract customers whose attention is harder to get. especially in todays society since people are very attached to their phones or ipod when walking down the street.
the fifteen appeals that i believe they use include…
physiological needs- for example when brands like kellogs advertise there cereal bars on the street they give samples out for free to the public passing by..
satisfying curiosity- for example the ad of the video with the billboard that said it was going to blow up, “which you will see in a few moments”. really caught the attention of people and made them wonder if it really was going to blow up.
aesthetic sensation- basically just getting the customers attention with what they see. it can be with what the advertiser is wearing to promote their product..etc..
and most of all…
Attention- whatever the advertiser wants to promote..their advertisement has to be something to catch the customers attention to satisty them with one of the appeals above this one.. all in all its up to the advertiser to decide which way they want to advertise their product to the customers.
Jeanette Iden // April 21, 2008 at 8:23 pm |
Hey guys, sorry I havent posted till now…Benn busy…Anyway..For tomorrow I will bring in my research on Levinson…Maybe we can meet after class for a little bit…Jeanette
Jeanette // April 22, 2008 at 1:19 am |
Levinson’s books include hundreds of “Guerrilla Marketing weapons,” but they also encourage the guerrilla marketer to be creative and devise his own unconventional methods of promotion. The marketer uses all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free.
Levinson says that when implementing guerrilla marketing tactics, small size is actually an advantage instead of a disadvantage. Small businesses and entrepreneurs are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.
Yet ultimately, according to Levinson, the Guerrilla Marketer must “deliver the goods”. In The Guerrilla Marketing Handbook, he states: “In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.”
Levinson identifies the following principles as the foundation of guerrilla marketing:
Guerrilla Marketing is specifically geared for the small business and entrepreneur.
It should be based on human psychology instead of experience, judgment, and guesswork.
Instead of money, the primary investments of marketing should be time, energy, and imagination.
The primary statistic to measure your business is the amount of profits, not sales.
The marketer should also concentrate on how many new relationships are made each month.
Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
Forget about the competition and concentrate more on cooperating with other businesses.
Guerrilla Marketers should always use a combination of marketing methods for a campaign.
Use current technology as a tool to empower your business.
Trisha A // April 22, 2008 at 9:43 am |
I just posted examples on the power point. But again, we can go over it in class and yes, we are going to need the after school time to work on the project.
Trisha A // April 22, 2008 at 11:10 am |
hey guys, I have a few hours before class actually starts so I’m working on the Power Point.
Socrates and Jeanette, I hope you all don’t mind that I’ve taken the info you posted on the blog and put it in the Power Point.
That’s all for now and I’ll see you all in class.
Monica E. // April 22, 2008 at 6:36 pm |
So I was thinking about doing an introduction for the group..I’ve done an intro in introducing the topic to the class…Its really great and doesnt throw things off…What do you think of that?
Trisha…. Ive sent you an e-mail on images from Japan on examples of guerilla marketing
Munkherdene R // April 22, 2008 at 8:31 pm |
Deadline Couriers Exploding Billboard
Porter Novelli worked with partner agency Colenso to create an advertising history by exploding a Deadline Couriers billboard on 22 July 2007. The activity was designed to reinforce the courier company’s brand promise -when we give you a time we meant it. (Proving they are always on time)
As the billboard’s digital clock counted down, Porter Novelli contacted media, with coverage of the explosion resulting in TV One News, ASB Business and Breakfast TV.
Jeanette Iden // April 23, 2008 at 11:21 am |
I think an intro is a great idea…Lets do it…Im going to post my finding on Urban Spam for you Trisha…
Jeanette Iden // April 23, 2008 at 11:28 am |
Where do we draw the line between marketing nuisance and entertaining messaging?
Some Guerilla Marketing has become to some a form of Urban Spam. Sometimes these advertisements cross the line and disturb people walking down the streets. For example if you are walking to work, late, and a Marketer is trying to bombard you with a free sample of their product, it can be annoying. Guerilla Marketing can sometimes go outside the social norms. Some people have started their own campaigns against Guerilla Marketing, by posting sings that state “Urban Graffiti” over advertisements. This in itself is hypocritical, because they are doing the exact same thing as the Promoters. Whether we like it or not Guerilla Marketing is here to stay.
Jeanette Iden // April 23, 2008 at 11:38 am |
Do you guys think we are good ??/ Lemme know if I need to do anymore research…Thanks…see you guys tomorrow…
Trisha A // April 23, 2008 at 1:32 pm |
Monica, I didn’t get the e-mail that you sent me, but I’m going to try again later on tonight to see if I got the e-mail.
For Munkeherdene and Jeanette, do you guys want me to post that on the powerpoint or is that like the idea that you are going to talk about in class for thursday??
Socrates L. // April 24, 2008 at 9:40 am |
the appeals that are in the addidas commercial really focuses on getting the customers attention…with the look a like of a carnival ride..so the customers become curious and want to enjoy themselves on the ride..this commercial can also be somewhat like achieving because someone might think to themselves i wish i was sponsored by adidas so i would be the one in the big billboard kickin the ball and that will make them want to achieve more in sports..
Trisha A // April 24, 2008 at 10:56 am |
This is what I’m going to do.
I’m going to retype you all general idea on Word and then print it out so that you can have a somewhat outline of what you were going to say.
Trisha A // April 24, 2008 at 11:06 am |
Monica, with the intro to the presentation, are you going to answer the question, “What is Guerrilla Marketing??
I just want to really make sure what to write.
Trisha A // April 24, 2008 at 11:07 am |
And I need that info asap
Trisha A // April 24, 2008 at 11:18 am |
If anyone checks the blog before class, please respond. What do you guys want to do? I’m in lab 404 and I’ll be there until class starts.